The use of Wi-Fi to implement Business Intelligence services is the latest frontier in the development of this type of technology.

It valorizes the fundamental features of Wi-Fi, in other words the possibility of knowing when a user is online in a predetermined area.

The system therefore operates in compliance with worldwide legal standards governing privacy for the user who is therefore safeguarded concerning use of the service, both in terms of subscription and withdrawal.

It creates a trust relationship between brand and his/her own client and this ensures a more effective and non-invasive communication.The collected data are available by the brand via a dedicated cloud platform which makes it possible to perform interrogations and apply filters to the different communication and marketing actions.
Il sistema Lumen